This piece will focus on the foundational lead generation challenges faced by new businesses. Using a Q&A format, it will answer critical early-stage questions such as:
- Who is our ideal lead and how do we define them?
- Which marketing channels should we focus on first with a limited budget?
- What is the difference between a lead and a prospect?
- How do we qualify the leads we generate to ensure they are a good fit?
- What is the best way to track our progress and measure success in the beginning?