This article will explain the critical importance of lead qualification in preventing wasted time on poor-fit prospects. It will provide a detailed guide to using the BANT framework, a classic and effective method for qualifying leads. The article will break down each component of the acronym—Budget, Authority, Need, and Timeline—and for each one, it will provide a list of key questions that a salesperson should ask to determine if a prospect is a qualified opportunity.
Udith Babu K N