This piece will define lead generation as the process of attracting and converting strangers and prospects into someone who has indicated interest in a company's product or service. It will explain the crucial distinction between inbound lead generation, which focuses on attracting customers through valuable content like blogs and social media, and outbound lead generation, which involves proactively reaching out to potential customers via methods like cold calls or direct mail. The article will also introduce and clearly define the concepts of a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL), explaining how these classifications help align sales and marketing teams.
Udith Babu K N