This article will be a listicle of ten proven and effective tactics for B2B lead generation. Each tactic will be explained with actionable advice.
The list will include:
- Ask for referrals from existing happy customers.
- Establish strategic referral partnerships with complementary businesses.
- Send highly personalized cold emails that focus on the prospect's pain points.
- Make warm calls to prospects who have already engaged with the brand.
- Use marketing automation to nurture leads at scale.
- Join and actively participate in relevant LinkedIn and Facebook groups.
- List the company on relevant B2B software and service directories like G2 and Capterra.
- Create and promote high-value content such as whitepapers, guides, and case studies.
- Host educational webinars on industry-relevant topics.
- Attend and network at industry trade shows and conferences.