This article will define content marketing as the strategic creation and distribution of valuable, relevant, and consistent content to attract and engage a target audience online. It will emphasize that content marketing is a long-term strategy that works in symbiosis with other marketing channels, providing the fuel for SEO, social media posts, and email newsletters.
The piece will use historical examples, such as Benjamin Franklin's Poor Richard's Almanack, to illustrate the enduring power of providing value through content. The ultimate goal is to explain how content builds brand awareness, generates leads, and fosters customer loyalty.