This article will walk a beginner through the entire process of setting up their first PPC campaign on Google Ads.
The step-by-step tutorial will cover:
- Setting clear campaign goals (e.g., website traffic, lead generation).
- Conducting keyword research using tools like Google Keyword Planner to find relevant search terms.
- Structuring the campaign into tightly-themed ad groups.
- Writing compelling ad copy with a strong call-to-action.
- Creating a dedicated, relevant landing page that matches the ad's promise.
- Setting a daily budget and a bidding strategy.
- Setting up conversion tracking to measure the campaign's effectiveness.