This guide will define Pay-Per-Click (PPC) as an online advertising model where an advertiser pays a fee each time one of their ads is clicked. It will use Google Ads as the primary example to explain how PPC works, covering concepts like keyword bidding, ad auctions, and Quality Score. A key point of emphasis will be the short-term nature of PPC—once you stop paying, the ad disappears—in contrast to the long-term, cumulative benefits of SEO.
Udith Babu K N