This article will introduce sales enablement as a strategic, ongoing process that equips sales teams with the content, training, tools, and coaching they need to sell more effectively at every stage of the buyer's journey. It will break down the core components of a sales enablement strategy, including sales content management (ensuring reps have easy access to the right materials), sales readiness (onboarding and continuous training), and sales coaching (providing feedback and guidance to improve performance). The overarching theme will be that sales enablement bridges the gap between marketing and sales, ensuring reps are fully prepared for every buyer interaction.
Udith Babu K N