This guide will define Customer Relationship Management (CRM) as both a strategy and a technology for managing all of a company's interactions with current and potential customers. The core focus will be on the software aspect, explaining how a CRM platform centralizes customer data from various touchpoints—such as the website, email, phone calls, and social media—to create a comprehensive, 360-degree view of each customer. The article will highlight key benefits for small businesses, including improved contact management, streamlined sales processes, and enhanced customer relationships.
Udith Babu K N