This article will provide a clear and simple explanation of the sales funnel concept. It will use the classic AIDA model—Awareness, Interest, Desire, Action—to walk the reader through the four primary stages of the customer journey. A visual graphic (e.g., an inverted pyramid) will be used to illustrate how a large number of potential customers at the top of the funnel are gradually narrowed down to a smaller number of paying customers at the bottom. The article will use a relatable, real-world example, such as the process of buying a new coffee maker, to make the concept tangible.
Udith Babu K N