This article will provide a framework for developing a modern mobile marketing strategy.
The structure will follow these key steps:
- Define and understand the mobile customer by creating buyer personas.
- Set clear and achievable goals for the mobile strategy.
- Choose the most appropriate mobile channels to reach the audience, such as SMS/MMS messaging, app push notifications, or mobile-optimized email.
- Ensure the business website is mobile-friendly with a responsive design.
- Optimize content and search strategies for the rise of voice search on mobile devices.