This article will detail seven effective and proven strategies for building an email list from zero.
- Choose a reputable Email Service Provider (ESP) like Mailchimp or ConvertKit.
- Create compelling incentives, also known as lead magnets (e.g., ebooks, checklists, webinars), to encourage sign-ups.
- Use well-designed pop-up forms and embedded sign-up forms on your website.
- Leverage social media channels by promoting your newsletter in bios and posts.
- Build a dedicated, high-converting landing page for your email list.
- Run a viral contest or giveaway that requires an email address for entry.
- Add a sign-up link to the email signature of all company employees.