Writing a blog post is easy. Writing a blog post that actually gets read (and ranks on Google) is a different story. It requires a mix of creativity, psychology, and technical SEO.
Before you hit "publish" on your next post, run it through this 10-point checklist to ensure it's primed for success.
The Ultimate Blog Post Checklist
- Target One Primary Keyword: Don't try to rank for everything. Pick one focus keyword (e.g., "how to write a blog post") and use it naturally.
- Analyze Search Intent: Google the keyword. Are the top results "how-to" guides, lists, or product pages? Match that format.
- Write a Killer Headline (H1): Your title is the only thing 80% of people will read. Make it promise a benefit.
- Use Subheadings (H2, H3): Break up your text. No one reads walls of text. Use descriptive subheadings to guide the reader.
- Hook Them in the Intro: The first sentence must force them to read the second. State the problem and promise a solution immediately.
- Optimize for Skimmers: Use short paragraphs (2-3 sentences max), bullet points, and bold text.
- Add Visuals: Include relevant images, screenshots, or videos. Don't forget to add descriptive Alt Text for SEO.
- Internal Linking: Link to at least 2-3 other relevant posts on your site to keep readers engaged.
- External Linking: Link to authoritative sources to back up your claims. It builds trust with Google.
- Optimize Meta Tags: Write a custom URL slug (e.g., /how-to-write-blog-post) and a compelling meta description that encourages clicks.
Bonus: The Call to Action (CTA)
Every post should have a goal. Do you want them to subscribe? Buy a product? Read another post? Don't leave it to chance. End with a clear, strong CTA.
Conclusion
Great content isn't an accident. It's engineered. By following this checklist, you ensure that every post you write has the best possible chance of ranking high and converting readers into fans.
Ready to take your marketing to the next level? Learn about Content Marketing strategies.