This article will explain that a buyer persona is a semi-fictional, detailed representation of an ideal customer, based on market research and real data. It will guide the reader through the process of creating a persona by conducting research through customer surveys, interviews, and analyzing existing data. The centerpiece of the article will be a free, downloadable buyer persona template with clearly defined sections for Demographics, Goals, Challenges/Pain Points, and Behavioral Traits, helping the user to build a complete and actionable profile of their target customer.
Udith Babu K N