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15 Beginner Email Marketing Questions Answered

Following the Q&A format, this article will tackle fundamental questions about email marketing. It will provide data-backed answers to queries such as:

  • Which email marketing platform should I use for my small business?
  • What is a good email open rate for my industry? (providing the average of 21.33% as a benchmark)
  • How do I write a subject line that gets emails opened?
  • What is the best day and time to send my email campaigns?
  • Should I resend an email to people who didn't open it?