This article will define social media marketing as the use of social media platforms to connect with an audience to build a brand, increase sales, and drive website traffic. It will move beyond the simple act of posting content to discuss the strategic goals of SMM, which include building an engaged community, providing customer service, generating leads, and increasing brand awareness. The piece will briefly touch upon the different strengths of major platforms like Facebook, Instagram, and LinkedIn for business purposes.
Udith Babu K N