This piece will be a deep dive into the strategy of targeting long-tail keywords. It will explain what they are (longer, more specific search phrases) and why they are so powerful for SEO: they face less competition and capture users with higher, more specific intent, leading to better conversion rates.
How to discover long-tail keywords:
- Using Google Autocomplete suggestions.
- Analyzing the "People Also Ask" section in search results.
- Browsing online forums like Reddit and Quora to find real user questions.
- Utilizing free tools like AnswerThePublic.