This guide will explain the value of auditing existing website content before investing heavily in creating new content. It will provide a simple, manageable process for small businesses:
- Create an inventory of all existing content (e.g., blog posts, pages, guides) in a spreadsheet.
- Gather key performance data for each piece of content, such as organic traffic, time on page, and conversions from Google Analytics.
- Analyze the data to categorize each piece of content as either: Keep (high-performing), Update (outdated but has potential), or Delete/Redirect (low-performing and irrelevant).