This article will serve as a comprehensive, A-to-Z reference guide for the most important terminology in the digital marketing and sales industries. This glossary will not only provide clear and concise definitions for over 50 key terms but will also implicitly highlight the crucial strategic alignment between marketing and sales.
Terms defined will include:
A/B Testing, BANT, Call-to-Action (CTA), Click-Through Rate (CTR), Conversion Rate, Key Performance Indicator (KPI), Lead Scoring, MQL/SQL, Onboarding, Sales Pipeline, Return on Investment (ROI), Service-Level Agreement (SLA), and Unique Selling Proposition (USP).